Demi Lune
With everything life demands of us, it's so easyto lose sight of the simple pleasures.With everything life demands of us,it's so easy to lose sightof the simple pleasures.
A cool breeze on a hot day.A cool breeze on a hot day.
Our goal for Demi Lune
November 1 to end of February, with a break from December 15 to January 15.
Total engagement: three months of work, not counting the break, with the option to extend into further phases together.
Phase 1
November — Mid December
Brand positioning and creative territory. We start with a workshop to define the brand’s ambition, name our enemy, and clarify what it stands against. From there we move into positioning exploration and tone of voice. This phase ends with a finalized Brand Positioning and Tone of Voice document — the strategic and creative groundwork everything else will be built on.
Phase 2
Mid January — Late February
Identity development and application. Starting from three visual directions, we narrow to one through two rounds of refinement, then build out the full system: logo, color palette, typography, and tone of voice guidelines. This phase also covers sample applications, including packaging concepts, a web landing page mockup, and social media templates, carrying the Phase 1 thinking into finished brand assets.
Break
ST. JULES breaks from December 15 to January 15.
$120,000
Paid across three gates:
$80,000 + $40,000 equity
$80,000 cash plus $40,000 in equity, paid across three gates:
Over the past two decades, we’ve been on every side of branding and advertising. We’ve worked inside agencies, inside startups, and we now build brands directly alongside founders. It gives us a rare blend of creative vision, strategic storytelling, and the commercial pragmatism to drive real business growth.
Amy & Dominique, it’s clear craft and nuance matter to you as much as they do to us. It would be a privilege to build Demi Lune with you.
